SMS with CCM
Customer Communication Management, also known as omnichannel customer engagement, refers to a convergent set of information technology solutions that enable organizations to manage every aspect of customer communication. CCM provides a centralized platform that connects an organization’s enterprise and core applications, web modules, portals, customer relationship management systems, etc. and automates the delivery of communications across multiple engagement channels, including email, print, SMS, WhatsApp, and other social media platforms.